A small American strategy firm
Agriculture and industry know no borders. Markets do.
Dark Horse is the bridge for European equipment manufacturers into the American market. Agricultural machinery first, and the processing and packaging equipment that runs alongside it. Breaking in, expanding or growing, you get American expertise, networks and insight turned into a strategy built to win, then a team on the ground to deliver it. We know Europe because we have worked across it. We know America because it is home.
We have worked every link of the chain
- Design
- Source
- Build
- Sell
- Install
- Service
- Support
01What we do
We design the American plan, hire the people to run it, and make it move.
We know which dealers, suppliers, sites and agencies you need, who the right ones are, and how to get them pulling in one direction. We do not run your sales or sell you land. We give you the plan, the people, and ensure success.
Sales channel strategy
Get your machines in front of the people who buy them, through the hands that can sell and support them.
02Supply chain for American manufacturing
Build here without importing every bolt.
03Real estate and site strategy
The right ground, chosen before you fall in love with the wrong building.
04Manufacturing facility strategy
A first American plant is the biggest bet a European equipment maker takes here.
05Economic incentive strategy
States and counties compete for manufacturing projects like yours.
06Team building and activation
The part every other consultancy leaves to you.
02Where you are
Three ways European companies come to us.
Breaking in
First time in America.
Your equipment sells across Europe and you have decided the United States is next. You need to know where to land, which dealers to call, and what it will really cost. We map the market, pick the region, and put the first American partners in place.
Read moreExpanding
Selling in, ready to build.
You already sell in America through a distributor or a handful of dealers, and it has hit a ceiling. You need your own team, your own dealer network, parts and service close to the customer, and perhaps your own plant. We build the network, site the facility and source the supply chain to run it.
Read moreGrowing
In America, under target.
You have an American operation that is not performing: the wrong dealers, the wrong state, a plant running under capacity, incentives left on the table. We audit what is there, rebuild the plan and the team around it, and hold them to it until the numbers move.
Read more04Why a dark horse
Not the biggest firm in the room. The one that knows the people in it.
Dark Horse is small by design. Dedicated concierge service that prioritizes your success.
an American firm with an American network: growers, processors, dealers, agencies and officials
years inside American agriculture: sales, operations, management and the conferences where the industry does business
of an international agricultural industry association, and the relationships across Europe that come with it
The principal
Dark Horse is led by one principal: sixteen years inside American agriculture, raised in the American West, with a decade of business done directly between Dutch and American companies. You work with her from the first call to the last negotiation.
Not a team assigned after the pitch. That is who picks up the phone.
Case studies and impact reports are available on request, under NDA. Ask for them here.
A dark horse wins because nobody was watching it. Our clients arrive in America with the right partners already in place, before their competitors know they have landed.